"Hussle Over Hype" is a tribute to the decoys who build our dogs. The decoy whom without hesitation asks for the next dog up. The decoy who you have to tell to take a rest.
We gave it great thought of the connotations behind “Hustle” & the “Hustler” mentality. The meaning of “Hussle and Hype” goes way deeper than that. It’s about the hard work and dedication to your craft. The dedication to the art of decoying. The next dog up mentality.Living in Los Angeles and listening to "Nipsey Hussle's" music defined a new definition of what "Hustle" means. Hussle: The dedication and patience for your craft.
We wanted to make a sticker that you can take on any adventure. Our Die-Cut Stickers can take exposure to wind, rain and sunlight. All of our stickers are printed on premium vinyl with a permanent adhesive and are coated with a protective laminate that makes them super durable and resistant to fading, scratching, tearing, and water. They can even be safely run through a dishwasher.
All stickers are shipped in "Stay-Flat" packaging to ensure maximum protection.