"Hussle Over Hype" is a tribute to the decoys who build our dogs. The decoy whom without hesitation asks for the next dog up. The decoy who you have to tell to take a rest.
We gave it great thought of the connotations behind “Hustle” & the “Hustler” mentality. The meaning of “Hussle and Hype” goes way deeper than that. It’s about the hard work and dedication to your craft. The dedication to the art of decoying. The next dog up mentality.Living in Los Angeles and listening to "Nipsey Hussle's" music defined a new definition of what "Hustle" means. Hussle: The dedication and patience for your craft.
Our shirts are Made in the U.S.A.- Cut, Sewn, Designed, & Printed.